Jean-François Caubet, the team’s director of marketing and communications, was appointed managing director in place of Briatore while technical director Bob Bell was made team principal and chief technical officer.
“I think we will finish not only the season but the year like that, and the goal is to launch the new car with the new team principal, the problem is not to find a team principal; it is to define the profile of this team principal,” he explained.
“You can have somebody technical, or somebody like Flavio, or somebody like Christian Horner.
“It’s very important, because the choice of team principal is a strategic decision.
“We took a strategic decision 10 years ago when we chose Flavio, it was a good decision, and we will make [another] strategic decision now.”
Caubet added that Renault was not necessarily looking for a Frenchman as team boss, saying: “We don’t care, because the team is 80 per cent [based] in the UK, so it’s not a problem.”
Sponsorship [revenue] is going down, costs are going down, TV rights are nearly equal, and the business model from 2010 to 2012 will be completely different,” he said.
“[So] I think we must, after the end of the season, have a true reflection on what will be the business model – for Formula 1, not only for us.
Ten years ago Formula 1 was [dominated] by the tobacco companies. Two or three years ago it was banks, but I think in the future it will be impossible to find title sponsors the same size as ING or whatever.
It’s a key problem for the future of Formula 1, and I think it’s the responsibility of FOTA carmakers to put all the figures on the table and to see what will be the future business model.”
He said Renault would be prepared to pay a bigger a share of the total team budget if necessary in an environment where costs are on the way down.
“Yes, it’s not a problem,” he said.
“Costs are going down, sponsorship is going down, so we need to look at what is the contribution of the carmakers in this kind of business.
Because carmakers cannot work on a short-term basis, they must work on three- or four-year programmes.
And if you lose a sponsor you cut the budget and you lose performance.
If you are doing business with your main partner, it can be a sponsor. But I don’t think the future for a carmaker will be having a main sponsor like we’ve had in the past.
It will be the same for Mercedes or Toyota – it’s becoming business-to-business in Formula, things are changing a lot.”
(itvf1)
“I think we will finish not only the season but the year like that, and the goal is to launch the new car with the new team principal, the problem is not to find a team principal; it is to define the profile of this team principal,” he explained.
“You can have somebody technical, or somebody like Flavio, or somebody like Christian Horner.
“It’s very important, because the choice of team principal is a strategic decision.
“We took a strategic decision 10 years ago when we chose Flavio, it was a good decision, and we will make [another] strategic decision now.”
Caubet added that Renault was not necessarily looking for a Frenchman as team boss, saying: “We don’t care, because the team is 80 per cent [based] in the UK, so it’s not a problem.”
Sponsorship [revenue] is going down, costs are going down, TV rights are nearly equal, and the business model from 2010 to 2012 will be completely different,” he said.
“[So] I think we must, after the end of the season, have a true reflection on what will be the business model – for Formula 1, not only for us.
Ten years ago Formula 1 was [dominated] by the tobacco companies. Two or three years ago it was banks, but I think in the future it will be impossible to find title sponsors the same size as ING or whatever.
It’s a key problem for the future of Formula 1, and I think it’s the responsibility of FOTA carmakers to put all the figures on the table and to see what will be the future business model.”
He said Renault would be prepared to pay a bigger a share of the total team budget if necessary in an environment where costs are on the way down.
“Yes, it’s not a problem,” he said.
“Costs are going down, sponsorship is going down, so we need to look at what is the contribution of the carmakers in this kind of business.
Because carmakers cannot work on a short-term basis, they must work on three- or four-year programmes.
And if you lose a sponsor you cut the budget and you lose performance.
If you are doing business with your main partner, it can be a sponsor. But I don’t think the future for a carmaker will be having a main sponsor like we’ve had in the past.
It will be the same for Mercedes or Toyota – it’s becoming business-to-business in Formula, things are changing a lot.”
(itvf1)
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